Could New iPhone Feature Truly Reduce Accidents in Rochester Area?

For some people, it really is a challenge to ignore their phones when they're in the car. That's where this new update from Apple comes in, and hopefully saves more lives in the process.

While Android users can say this has been a feature for quite some time, when iOS 11 comes to iPhones (and iPads) this fall, the new operating system will include a "Do Not Disturb While Driving" mode users can turn on.

The announcement was made earlier at Apple's Worldwide Developers Conference in San Jose.

Whether it's alerts for texts, score updates or even Tinder and Snapchat, all your notifications will automatically be muted once the feature is turned on and your phones screen will remain dark.

You can also set up your device to send your favorite contacts an automatic reply to tell them you are driving and will get back to them when you arrive.

So what do you think: Will this really make a difference and keep #EyesUp on the road, or will it always come down to the driver making a conscience decision to ignore their phone until they've parked and exited the vehicle?