Minnesota Based Company General Mills Creates First New Cereal in Over 15 Years

Find it in a store near you today, and let us know what you think!

The company, who's headquarters is located in Golden Valley,

announced the toast-shaped cereal Monday, and it’s General Mills’ latest effort to provide a food that’s free of artificial ingredients.

“People told us that both varieties tasted real, and not fake like they typically associate with fruit-flavored cereals,” says Mike Evenson, who's a product developer in the Innovation, Technology and Quality division. “We heard from several consumers that the Blueberry Tiny Toast tastes like a blueberry muffin, which is just awesome praise. That’s exactly what we were going for. When we heard that, we knew we were on to something good.”

Having worked on the recipe for just over a year, the product is finally ready to be consumed by customers. I, for one, am super excited to try them!

For additional information on Tiny Toast cereal, visit TinyToastCereal.com or follow the brand on Facebook, Snapchat and Instagram.