New Record for Rochester Salvation Army
The Rochester Salvation Army has released the results of its annual Christmas fundraising drive and they show another record was set. The 2014 drive received donations of just over $1.2 million. A fourth of that came from the Red Kettle campaign that was conducted in November and December.
The totals exceeded the 2014 goals of $400,000 for kettles and $1.05 million for the entire campaign.
The 2013 total was just over $1 million.
According to the Salvation Army, the final days of the 2014 campaign included filling crucial volunteer hours, a larger and unprecedented 4-day challenge match, several important local business challenge matches and an overwhelming surge of last-minute gifts from a variety of generous donors.
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