Adam Aron is the new man in charge of the AMC theater chain, and he's already considering a huge move.

He's talking about allowing texting at the movies.

He acknowledges that some will love the idea and others will hate it.  Aron says he wants to give people the option of watching movies in "text-friendly" or "no-texting" theaters.

He's considering the change to please the younger generation of movie-goers. Aron says it's impossible to tell a young person to turn off their cell-phone, "That's not how they live their life."

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