If you've been through Austin the past few days, it would be hard to miss this larger-than-life bra. The giant pink bra is hanging on the front of Hardy Geranium on 4th street, along with a sign that reads "big or small, save them all."

It's February, and that means it's Austin's 8th Annual Paint the Town Pink event. Businesses throughout town will help raise awareness for breast cancer with pink everything.

How can you help? Head to Austin to check out the events. Their 2018 goal is to raise $300,000 or more to fund the innovative cancer research at The Hormel Institute, University of Minnesota. Since they started "Paint the Town Pink" more than $1.2 million dollars has been raised for cancer research.

They have several events scheduled for the remainder of the week, including the famous "Paint the Rink Pink" Bruins game, a demolition derby, bingo and more.

For more info, you can follow their Facebook page here.