Snoop Dogg has been expanding his brand over the last several years by using his celebrity to sell food products like ice cream and cereal, but the transition from music into the food business has been met with some obstacles, that he says are on purpose.

In February, Snoop Dogg and Master P launched a lawsuit against Walmart and Minnesota-based cereal maker Post, claiming that the two companies colluded to keep the new cereal line created by Snoop's "Broadus Foods" out of the hands of consumers.

In the lawsuit filed in Dakota County District Court, Snoop and Master P says that "Post essentially worked with Walmart to ensure that none of the boxes of Snoop cereal would ever appear on store shelves."

Broadus Foods
Broadus Foods
loading...

Post and Walmart have responded to the lawsuit in recent court filings, according to the Star Tribune, they call the allegations from Snoop Dogg and Master P "completely false" and say that the lawsuit is "utterly without merit." They've asked to have the case moved from the courts into arbitration.

Post and Walmart claim that Snoop violated the agreement by taking the case directly to court, saying, "Broadus Foods violated the agreement by filing this suit rather than proceeding in arbitration."

HBO Game of Thrones Presents: Snoop Dogg Catch The Throne Event At SXSW
Daniel Boczarski
loading...

Post manufactured and distributed the 4 flavors of cereal for Broadus Foods, and even offered to buy the cereal brand at one point, but were declined. In the end, the companies were to split the profits from the cereal.

Personally, I remember looking at Walmart for the cereal, but could never find it, I never had a problem finding and buying Snoop's ice cream though. Boxes of the cereal were available from Amazon, but I'm not having cereal shipped to me, I'd rather just buy that at the store directly. I'm assuming this will eventually just get settled out of court and both parties with move on.

LOOK: 35 Vintage Cereals That Perfectly Captured Pop Culture Moments

Movies and TV shows have always found ways to partner with cereal companies as part of their promotion strategy. While some may have come up with a giveaway in boxes, others went big by having their own cereal connected to the movie or TV show title. Here are vintage cereals that were used to promote some of pop culture's biggest moments (and some you probably forgot about).

Gallery Credit: Rob Carroll

LOOK: Food history from the year you were born

From product innovations to major recalls, Stacker researched what happened in food history every year since 1921, according to news and government sources.
 

Gallery Credit: Joni Sweet

More From 106.9 KROC-FM