A popular food delivery company that has been serving families in Minnesota, Iowa, Wisconsin, and Illinois since 1952 has announced that their very famous name is saying goodbye.  Schwan's Home Delivery excitedly shared the news of the change on Friday, March 18th. However, the news has created quite a stir from customers, some that even claim the new name for the company is racist.

Schwan's Home Delivery Changing Its Name After 70 Years

If you live in the midwest, you know a Schwan's truck.  In fact, you've probably enjoyed ice cream or meals from the company at some point.  The Schwan's man came to our house every week and not sure about your house, but we sometimes didn't answer the door.  We hid behind a couch.  No idea why...but I guess it was too hard to open the door and just say "no thank you" at times.  #TrueStory

After 70 years, Schwan's is going away.  If you missed the big announcement shared on Facebook today, you can read it below:

Since 1952, Schwan’s Home Delivery has pioneered new possibilities in food delivery with an independent spirit and a dedication to reinvention. That’s why we’re excited to announce our boldest move yet — a new name.
Say hello to Yelloh™!
Our new name pays homage to the personal connections that form between our people and the communities we serve, and it nods to our beloved fleet of yellow delivery vehicles. As Yelloh, we will continue to be the same great company you trust to deliver exceptionally delicious food that you and your family love.

What do you think of the new name for Schwan's?

I'm sure some extensive work was done to see if the new name would be beneficial for the company.  However, there are some comments being posted on social media that indicate the new name "sounds racist" and that the new name is just a horrible idea.
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There were a few people that love the new name for Schwan's

I had to look through quite a few comments but there are a small handful of people that have shared their excitement for the new name.

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A few more bits of helpful info regarding the new name for Schwan's

In case you are wondering how to be a customer or maybe you are just curious what Schwan's is, here is some helpful info for you:

  • Want to become a customer? It's simple - all you need to do is create a new customer account at www.schwans.com or over the phone at 1-888-724-9267.
  • Check out the new website for Yelloh! here.
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Check out this huge list of foods that were made in Minnesota!

Isn't it cool when we know that something was made right here in our very own state? I instantly want to buy whatever that "Minnesota-made" item is because it is something we all can be proud of and support. Below are a few of those products that you could support right now.