Rochester Downtown Alliance

Christmas magic is almost here! See when Santa arrives in Rochester and what family events are planned.

Looking for a fun and healthy way to connect with the community? A brand-new free walking group just launched in Rochester, MN. Here's what you need to know.

A pack of exotic sports cars is rolling into Downtown Rochester.

You won’t believe how many people showed up to Thursdays Downtown in Rochester this year—attendance numbers are jaw-dropping!

As the storms roll in, local leaders are prioritizing safety over summer fun, making big changes to the event calendar.

For the past 50 years, Santa has been showing up in downtown Rochester bringing Christmas cheer to all. Just in case, the Rochester Fire Department to ready to help if Santa gets stuck on a roof again.

FILL IN THE BLANK: Best part of Social-ICE was ____________.

One of the biggest outdoor parties in Rochester is back this weekend! Here's everything you need to know about it. #RocheterMN

The colorful lines are on windows starting around the Limb Lab on North Broadway and continuing for a few blocks north.

The party is so big, parts of Broadway will be shut down on Friday and Saturday.