The Gen Z Crowd Has A Favorite Restaurant and Amazingly, Rochester Has It
Rochester doesn't have much for teens to do, but at least we have their favorite restaurant.
Growing up, I'd probably say that my generation loved McDonald's the most. I mean, we really didn't have anything else so it was either McDonald's or nothing, and we NEVER ate there more than once a month. Kids today have a lot more options and money to spend on food and the Gen Z crowd picked their favorite place to eat. Lucky for the teens in Rochester, it is a restaurant we actually have.
Piper Sandler just published their 40th semi-annual survey after speaking with 9,800 teens. The Gen Z crowd showed quite a few interesting facts about themselves including some brand preferences.
Now, where is the Gen Z crowd eating? They have a favorite restaurant. In fact, this restaurant has been their favorite the past 6 surveys - Chick-fil-A. It took some time but Rochester eventually got on board with the trends and got one of these popular spots. Based on this survey and the people I heard in the drive-thru recently yelling "chicken! I need my chicken!", I'd say that was a good move.
All the research and the entire survey that reveals Gen Z's favorites can be found here. If you own a business or are curious about what your teens like, it is something you should take a look at because I thought it was pretty interesting. Might help with figuring out some Christmas gifts for your teens too!