Awhile ago CEO Rob Hale dared one of his employees, who sported a ZZ Top-style beard, to shave it off for charity. That dare turned in to something no one could have imagined.

"I told him, we'll give $10,000 if you'll shave it, and he agreed to do it,The next day, one of our teammates said his family had been affected by cancer, and he would be willing to shave his head for $1,000."

 

Hale sent an email to his employees offering them the same deal. When the number of people involved neared 100, Hale doubled his offer. Making it $2,000 a head. When it neared 300, Hale's mother got involved and agreed to match the initial pitch.  Bringing the stakes to $3,000 a head. When close to 400 employees were ready to be sheared, Hale set the bounty at $5,000 a head.

 

Over 400 employees shaved their head.  Over $2 million was donated to cancer research.

 

 

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