Free, Family-Friendly Latino Fest 2026 Brings Music and Culture to Rochester

Thousands of people will gather in downtown Rochester this Saturday, September 19, as the Alliance of Chicanos, Hispano, Latino Americans (ACHLA) hosts Latino Fest 2026.

Running from 12:00 PM to 7:00 PM, this massive, free community celebration takes place at the historic Chateau Theatre and Peace Plaza and will showcase Latin culture, music, food, and tradition in honor of Hispanic Heritage Month.

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Latino Fest 2026 Hits Downtown Rochester This Saturday

Guests will enjoy live entertainment all day with three bands, three DJs, and over 20 performers taking the stage throughout the event. And, dancing is highly encouraged!

Latino Fest Rochester, MN via Facebook

To enhance the atmosphere, organizers welcome everyone to wear bright colors or traditional Latin American attire.

15 food vendors will be serving up an incredible selection of authentic Latin American cuisine. And, attendees will be able to explore a huge indoor and outdoor marketplace featuring more than 90 local artisans, small businesses, and community organizations.

Rain or shine, this family-friendly event offers an inviting space for neighbors and visitors to gather, celebrate, and connect.

Latino Fest 2026 in Rochester, MN

• When & Where: Saturday, September 19, from 12:00 PM to 7:00 PM at Peace Plaza and the Chateau Theatre (Rain or Shine).
• Admission & Attire: 100% free and open to all ages. Bright colors and traditional Latin American clothing are strongly encouraged!
• Entertainment: 3 live bands, 3 DJs, and 20+ performers, with an open dance floor all day.
• Food & Shopping: Authentic dishes from 15 local food vendors, plus an indoor/outdoor market with 90+ artisan, business, and community booths.