Police in Minnesota's third-largest city have posted a warning on social media advising female shoppers to be careful following increased reports of theft incidents.

Black Friday is historically the busiest shopping day of the year and the National Retail Federation expects another record-setting day for retailers this year. People will be hitting the stores in full force so to help everyone stay safe and avoid becoming a victim, law enforcement has shared useful tips.

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How Many People Shop On Black Friday

The National Retail Federation says "An estimated 182 million people are planning to shop in-store and online from Thanksgiving Day through Cyber Monday this year"

Shoppers Get Early Start To Holiday Shopping On Annual Black Friday
Stephen Maturen
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If you're going out hunting for holiday gifts, staying alert is essential, as police have noticed a rise in thefts affecting female shoppers.

Read the warning from law enforcement and the safety tips they provided below.

Minnesota Police Issue Warning: Female Shoppers Are Being Targeted

Rochester Police posted a warning on Facebook advising female shoppers to be very careful when they head out shopping.

RPD
RPD
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"In the last few weeks, RPD has received four reports of wallet thefts from older female shoppers. The shoppers reported their wallets were taken from their purses or carts as they shopped."

They say more than one person could be involved, "In some cases, someone would distract the shopper in order to access the wallet."

RPD offered these tips to prevent your stuff from being stolen.

• Consider using a purse with a strap and wear it across your body
• Consider using a fanny pack or waist wallet that straps around your waist
• Tuck your purse under the seat of the shopping cart to make it harder to reach
• Stay alert to what’s happening around you
• Carry only essential cash/cards

Minnesota’s Longest Drive-Thru Light Show

The Kiwanis Holiday Light Display is free to the public but cash and non-perishable food donations are accepted. All money collected is given to area non-profits. Since opening in 2012 the event has raised more than $500,000 for local charities.

Gallery Credit: troy dunken

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