Where Does The Money Go When You ‘Round-Up’ at Minnesota Hy-Vees?
I visit Hy-Vee at least once, sometimes multiple times, a week, and I almost always opt for the self-checkout. Once I've scanned all my items and chosen my payment method, I get a prompt asking if I'd like to "round up" my purchase total - you've probably seen the same message.
Generally, I tap the yes button, assuming the additional amount is going to a charitable cause, but I never really knew what happened to that money until today.
Even if just a small percentage of customers contributing a few cents each time, the total donation amount collected would have to be quite large.
What Happens to Your 'Round-Up' Money at Minnesota Hy-Vees
That giant donation is from you - the customer. If you tapped yes to round up you helped Channel One in a BIG way.
How Much 'Round-Up' Money Was Donated?
Last week, Virginia Witherspoon Merritt, Channel One Regional Food Bank's executive director, announced her organization received a $115,000 donation!
“With these funds, we will be able to use our purchasing power to help support more than 26,772 monthly household visits in our community’s food shelves. These donations at the register may be small, but they really make a difference to people who are struggling.”
Feeding America says there are nearly 400,000 people in Minnesota facing hunger - and of them 120,650 are children. Those are heartbreaking numbers, but thankfully, there are organizations like Channel One Regional Food Bank providing help.
Hy-Vee's 100 Million Meals Challenge started in March uses the "round up" funds and has distributed donations to 18 Feeding America member food banks across the Midwest.
This Hy-Vee Is A One Of Its Kind In Iowa & Illinois
Gallery Credit: Connor Kenney/Townsquare Media Quad Cities