Fans of White Claw have been sending messages and posting comments on social media suggesting new flavors. The company read that feedback and took action by announcing new flavors on Thursday! A variety pack will be available with the three new flavors which are watermelon, tangerine and lemon.

Phil Rosse, president of White Claw Seltzer Works, released a statement that was published in USA Today. He said, "In the last year, tens and thousands of eager and passionate consumers took to social media requesting new flavors- and we listened."

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