Have You Seen These Signs in Rochester?

These signs typically display warnings and alerts, but they are trying to get a whole new message across. Here are the details. 

TZD (Towards Zero Deaths) has taken over the electronic signs above the highways for a special campaign. The campaign - Message Monday. Using clever messages, the signs will bring attention to safe driving.

“Since 2013, we have let motorists know that law enforcement was conducting extra enforcement for specific traffic behaviors, but now we are focusing on a second phase to change the culture around traffic safety in a more creative way,” said Kristine Hernandez, statewide Toward Zero Deaths program coordinator.

A new message will be displayed every Monday.

My favorite message thus far:

“Turn signals – the original instant message.”