Back in July of 2016 we wrote about Hy-Vee getting into the clothing business. At that time, the grocery store was partnering with F & F to sell clothes for the whole family.  No word on what happened to F & F, but they're out and Joe Fresh is in.

TSM Rochester
TSM Rochester

I noticed the sign last week while shopping at the West Circle Dr. Hy-Vee. I didn't browse their selection in store, but I did look them up online and found that there are over 1,400 Joe Fresh retail locations. Their company website explains the store: Joe Fresh brings the elements of modern style to life in essential designs known for their easy polish, exceptional value and thoughtful details. We deliver the building blocks of personal style in categories spanning apparel, accessories, footwear and beauty. With collections for women, men and children, we make shopping for the whole family convenient, fun and affordable. Joe Fresh is also proud to offer extended sizes with select women’s styles ranging from XS-3X and 2-22.

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