Love is Expensive [SPONSORED]

Valentine's Day is one week away, and if you're celebrating with your significant other you're going to spend a lot of money. The National Retail Federation (NFR) reports consumers who plan to celebrate will spend an average of $143.56 on flowers, jewelry, candy, clothes, and other gifts. That's up from just $136.57 last year. All in all, Americans are predicted to spend $19.6 billion, an all-time high, for Valentine's Day.

A lot of people say they don't care about Valentine's day, but they do. Everyone wants to feel loved so dip into your savings and treat your sweetheart to an amazing day.

If you don't have $143 in your savings don't freak out. 34% of Rochester adults actually don't have anything saved. Start building up your savings so you're ready for all of life's special occasions with the Rochester Savings Challenge at First Alliance. When you save money you can win money! Learn more here.