The Mall of America in Bloomington, Minnesota has announced that they are adding new facial recognition technology to the mall. I know facial recognition has been a thing for a while, but I never have thought about the possibility of facial recognition being utilized while I'm out shopping at the mall.

ALSO READ: Hop On Minnesota's Margarita Cruise

Did you ever see the show 'Person of Interest'? This makes me think of that show.

Warner Bros. At Comic-Con International 2014
Cast of 'Person of Interest' - Photo Credit: Chris Frawley/Warner Bros. Entertainment Inc. via Getty Images

It makes me think that someone's sitting in a room filled with monitors watching everyone shopping at the mall and scanning our faces.

And honestly, that's basically what's happening at MOA.

Facial Recognition Technology at Mall of America

These cameras are an added layer of security and are, in fact, scanning our faces while we're shopping. But, as Will Benhjelm, vice president of security at Mall of America, said to WCCO, it's "'not scanning faces to go find out who you are.'"

Personal data security concept with digital screen with fingerprint, digital code and radar at CCTV camera background

The cameras are to find persons of interest. They were installed because of the increase in gun-related incidents over the past few years in order to keep shoppers safe.

How this Technology Works

What the technology does is it's given information about the appearance of persons of interest. WCCO writes that those are people "who may be a threat, persons identified by law enforcement or those who are missing or may be in danger."

106.9 KROC-FM logo
Get our free mobile app

If the computer picks up someone that could be a match, steps are taken by security to determine if this person is truly someone they're looking for and then proceed from there.

Mall of America
Bill Pugliano/Liaison, Getty Images

The Department of Homeland Security tested the cameras and reported that "the software's algorithm correctly identified individuals 99.3% of the time." That's impressive!

Is it still awfully weird that there are cameras scanning your face? Totally. But I understand the need for it and I also get that it's in our best interest for our safety.

HAVE YOU SEEN ME? 29 Kids Missing From Minnesota

As of April 23, 2024, 29 children are missing from across Minnesota that have still not been found, according to the National Center for Missing and Exploited Children. If you have seen any of them, or have any information on their whereabouts, please don’t hesitate to call 911 or you can call the National Center at 1-800-843-5678 (1-800-THE-LOST).

Gallery Credit: Minnesota Now

More From 106.9 KROC-FM