Minnesota Based Target Launches New Low-Cost Brand with 400 Items

I have a love-hate relationship with Target. Right now, the changes they are making to the self-checkout area are bugging me. It's also annoying how they've reserved a significant portion of the parking lot for pick-up-only customers. I end up having to park farther away just because I want to do some in-store shopping – come on!

I do love the fact that the Minnesota-based retailer is launching a budget-friendly line of products. Rick Gomez, the executive vice president and chief food, essentials, and beauty officer for Target, said customers "can shop hundreds of everyday basics at incredibly low prices, without sacrificing quality for the price." Get more info below.

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In a company press release, Gomez said: "With the introduction of our newest owned brand, dealworthy, consumers can shop hundreds of everyday basics at incredibly low prices, without sacrificing quality for the price. We know that value is top of mind for consumers, and dealworthy, backed by our owned brand promise, will not only appeal to our current guests but position us to attract even more new shoppers to Target."

Target's "dealworthy" brand aims to provide customers with exceptional value on approximately 400 everyday essentials with prices starting below $1. Dealworthy's initial products are hitting stores now, and additional items will be introduced gradually over the coming year and into early 2025.

The product range includes apparel and accessories, essentials and beauty, electronics, and home items. Target is offering some dealworthy items starting at less than a dollar, with the majority priced under $10. Shoppers can explore a variety of products under the dealworthy label, including clothing, phone cases, power cords, undergarments, socks, laundry detergent, dish soap, and more.