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October 1, 2020 was a big day for LVLS House of Hoodies, the new business in the Apache Mall. After several 'pop up" shop experiments, they've opened a storefront in the mall.

Daniel Johnson is the owner, and he decided to move to Rochester (where he has family and where he grew up) to open the store after his Minneapolis store burned down in the days following George Floyd's death.

You'll find LVLS House of Hoodies right near the foodcourt. From their Facebook page...

Levels Clothing is the premier fashion brand from Minnesota that expands minds through clothes, music and culture. Now in Rochester, MN so you can get your favorite gear and stay up to date on what matters to you most!

Listen to James Rabe and Jessica Williams 6a to 10a on Y-105 FM's Early Morning Show.