Stroller Ad Offends Moms

Some moms are NOT happy about a new ad for stroller company Bugaboo.  The reason: The ad features a very fit model, wearing a bikini no less, who is jogging while pushing the stroller.

The model, 23-year-old Ymre Stiekema of the Netherlands, is both a runner and a new mom, but women aren’t happy that the ad seems to suggest that moms, and Bugaboo owners, look like her.  Some have voiced their displeasure on the company’s Facebook page.

Then again … Bugaboo strollers are pricey – upwards of $800 – and lots of celebs, from Kate Middleton to Victoria Beckham, are fans.  So maybe they are going after their target audience.

So what do you think:  Offensive or not?