The Price of Valentine’s Day

American's are predicted to spend more money than ever this Valentine's Day - close to 20 billion! The National Retail Federation's latest reports shows people that celebrate  will spend an average of $143.56 on flowers, jewelry, candy, clothes, and other gifts. That's up from just $136.57 last year.

The History Channel traced the holiday's origin back to ancient Rome but says it didn't really take off until the 1600s.

• 58 million pounds of chocolate will be sold the week of Valentine's Day.
• 36 million heat-shaped boxes will be sold
• 150 million Valentine's cards will be purchased

If you're planning on going out to celebrate with your sweetheart - check out Rochester's most romantic restaurant.

We'll pay for your V-Day! Listen to win cash weekdays at 7:30a and 3:30p on 106.9 KROC!