Spring Shopping Alert: Rochester’s “Reimagined” Burlington Opening Soon

The wait is nearly over for shoppers on the north side of town. Burlington Stores, Inc. has officially announced that its second Rochester location will open its doors this spring, moving into the space formerly occupied by Joann Fabrics.

The new store, located at 3839 Marketplace Drive NW, follows the successful 2024 opening of Rochester’s first Burlington in the Shoppes on Maine. By moving in next to Target North, the retailer is sticking to its strategic playbook of setting up shop near high-traffic shopping hubs.

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A Modernized Shopping Experience at Rochester's Second Burlington

The Northwest Rochester Burlington location is set to feature Burlington’s "reimagined store design." As part of a national strategy to modernize the brand, the new layout includes wider, more organized aisles and bold signage designed to help shoppers navigate the latest trends more easily.

When Is Rochester's Second Burlington Opening?

The Rochester expansion marks the 15th Burlington location in Minnesota. An exact grand opening date has not yet been set, but with the signage already up and the corporate announcement official, the countdown to spring shopping is on.

The 3839 Marketplace Drive location will arrive fully stocked with new merchandise delivered daily. Shoppers can expect to find:

• Apparel for the Family: Ladies’ (including Petites and Plus), Menswear (including Big and Tall), and clothes for juniors and kids.
• Home & Lifestyle: A wide selection of home decor, kitchenware, and seasonal holiday items.
• Beauty & More: Must-have fragrances, beauty essentials, and a dedicated section for pet care and toys.
• Baby Gear: Everything for newborns and toddlers at budget-friendly prices.