Why It’s Important to Pay Attention to Your Kid’s Swimsuit Color

We Minnesotans love spending summers swimming in our many lakes, rivers, and pools. Summer is short, after all, we need to make the most of it

But did you know that the color of your kid's swimsuit matters a lot? I don't have kids so I've never thought about something like this, but I thought this was worth sharing in case others weren't aware of this too.

ALSO READ: Rochester 2026 Summer Events Guide

Swimsuit Colors That Are Easiest to See in the Water

There's a company called ALIVE Solutions that, in a nutshell, teaches people about aquatic safety. On their Facebook page, they shared two different posts about how much the color of your kid's swimsuit matters in case the unthinkable happens.

Below is the test they did in a pool:

And a test they did in a lake:

Notice how the white and light blue color just disappears? That's so scary!

ALIVE Solutions highly recommends getting your kids bright and contrasting colors for a swimsuit. Neon pink and neon orange are the two they recommend the most.

They also mention that while the dark colors do stand out, sometimes, in the moment, the color may be thought of as dirt or leaves. All the more reason to go with a bright, contrasting color for swimsuits.

And this tip isn't just a good tip for kids, it can be good for adult safety, too. So if you're going to be getting a new swimsuit for you or the kids, pay more attention to what color you're buying.