Rochester Orthodontist Shows Up On National News Show (VIDEO)
On June 7, 2021, a Rochester, Minnesota orthodontist and patient appeared in a national news story about the Zoom Effect, adults wanting orthodontic work done because they didn't like how they looked on all the zoom calls.
The Zoom Effect, coined by a New York orthodontist, is basically what people before zoom calls called, "Too many looks in the mirror." I'm not making a joke here.
If you're anything like me, as a kid you were asking your parents for braces so you would like the smile you saw in the mirror. And as an adult, I know countless people that have done the very same same thing.
Only, in the last year, there have been a LOT more cameras we're looking into than mirrors.
So, reporter Andrea Day did the story for CNBC's Shepard Smith and, after talking with a big city orthodontist, told the story of Gina Kolas, a patient at GLK Orthodontics in Rochester, who said, "Seeing myself on camera, I just thought...oh goodness, I didn't realize my teeth were so crooked..."
Click play to see the story.
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Speaking of Rochester orthodontists, have you seen Rochester's Orthodontic Tik-Tok star?
Listen to James Rabe and Jessica Williams 6a to 10a on Y-105 FM's Early Morning Show.